A new executive position is emerging in the corporate world – Chief Digital Officer (CDO). This position manages Marketing’s social networking needs in the “digital” world. Services and statistics are delivered and tracked.
But, the question is: Why did this position emerge when a partnership of the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer) could have delivered and managed these services?
Rather than add an executive position, why not have the CMO and CIO partner to become Mark-IT-ing? Such a partnership will enrich both the marketing and IT staff knowledge and improve their service capability!