In the move from CIO to CDO, Check out this article that articulates the CIO Mandate to keep IT leadership by transforming the approach and use of IT: New CIO Mandate.
CDOs – The Rise of Chief Digital Officers published by AITP
The Association of Information Technology Professionals (AITP) has published Christine Leja’s article on CDOs entitled “The Rise of Chief Digital Officers”. Will CDOs be a peer of CIOs or will CIOs absorb the CDO responsibilities? Has digital technology brought IT to the executive table as a strategic asset?
Chris, you talk about IT managing services, deliveries as well as the IT strategy in Chief Digital Officer (CDO).
I agree with this, but successful CIOs are the ones that also accept the responsibility to be proactive in anticipating the needs of critical stakeholders and their evolving expectations in service delivery. It is providing the CXO with information on what the current IT infrastructure can and cannot support in terms of evolving tactical needs of the CXO’s line of business. The CIO has already anticipated the next tactical preferences of the Line of Business (LOB), and prototyped some demonstration of next generation IT tactics to support them.
For an organization that has viewed IT as a cost center, or rewards the IT department on the basis of efficiency (call tickets serviced) or effectiveness (IT costs as a percentage of overall costs) probably needed a new CDO to focus on “What technology can do”.
Part of the decision on the need for the CDO is partly based on the historical culture of an organization:
- Did the CIO have a seat at the strategic planning level?
- Was IT seen as a cost center or as a strategic asset such as cash flow?
- What was the reward system for IT? Was it operational efficiency or ability to anticipate and deliver agile solutions to meet the changing expectations of critical stakeholders?
If the answers to the above questions were “NO”, then the easiest way to establish a cultural change and kick start the organization into fully recognizing and implementing “e-components” or digital solutions is to bring in a new position that has a charge from the chief executive to lead this charge into making the organization “e –competitive”.
For organizations that had a proactive CIO and CMO and other CXO, that regularly communicate across all levels of need (strategic vision, tactical vision, resource constraints, priorities, etc.) may not need the services of a dedicated CDO.
Dr. James Riha
Southwestern Illinois College
Over the last year or two, Chief Digital Officers (CDO) are entering large organizations and reporting to the CEO to implement effective digital business services using all the appropriate technology to deliver products and services. It is the responsibility of the CDO to execute digital technology solutions using the resources of the organization as quickly and effectively as possible. Information Technology (IT) is showing up on the revenue side of an organization’s balance sheet and time-to-market is critical for maximizing profits!
But, what are the CDO responsibilities and why are large corporations seeking CDOs to innovate, transform, and deliver digital technology solutions for their organizations? What happened to the Chief Information Officer (CIO)? Why the need for a CDO who seems to be stepping on the responsibilities of the Chief Marketing Officer (CMO) and CIO? Why is a partnership of CMO and CIO not working? Can you substitute other CXOs for the CMO and still have a need for CDO responsibilities?
CDO is the new hot executive topic! Will the CDO have the authority to press timely business needs into CXOs line organizations? How will competing business needs be resolved between the CXOs and the CDO? Is the CDO position a long-term leadership role? And, how will CDOs and CIOs roles be defined in their organization? Have the CIOs somehow missed a business opportunity?
For more information and some analysis on the emergence of the CDO position, see the CDO report by Christine Leja, CEO of Le Com Enterprises, Inc.
A new executive position is emerging in the corporate world – Chief Digital Officer (CDO). This position manages Marketing’s social networking needs in the “digital” world. Services and statistics are delivered and tracked.
But, the question is: Why did this position emerge when a partnership of the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer) could have delivered and managed these services?
Rather than add an executive position, why not have the CMO and CIO partner to become Mark-IT-ing? Such a partnership will enrich both the marketing and IT staff knowledge and improve their service capability!